the disruption
read the breaking news in the marketing world, from NFTs to Taylor Swift. visit the briefcase to file your questions and we’ll answer them.
Nadya Okamoto Takes on Period Poverty
Although menstruation has historically been a neglected topic of open conversation amongst society, Nadya Okamoto is fighting ruthlessly to end “period poverty” while also striving to end the stigma around periods in general. Originally getting her foot in the industry at the shy age of 16, Okamoto founded her own nonprofit organization PERIOD, which distributes menstrual hygiene products and advocates to end the tampon tax.
Women’s Excellence in College Basketball
How the Four Horsewomen (Caitlyn Clark, Angel Reese, Juju Watkins, and Paige Bueckers) of the Women's March Madness College Basketball Tournament Have Become Top N.I.L. Earners, Household Names, and Have Grown the Popularity of Women's College Basketball.
The Party of the PGA
How the Waste Management Phoenix Open has become the people's tournament in the Professional Golf Associations season whether that be for better or for worse.
The Rise of Tik Tok Shop; Dance Moves to Dollar Signs
TikTok, the once hailed go-to app for trendy dances and viral challenges, has seen a recent shift in its ever-changing landscape of digital platforms to incorporate e-commerce. As the app began to experience newly seen popularity during the COVID19 pandemic, many users took to the platform posting videos to particular songs that were trending at the time such as “Tap In” by Saweetie or “Say So” by Doja Cat while simultaneously performing the corresponding viral dance along with it. In fact, some users on the app, such as Charlie D’Amelio and Addison Rae, shot to newly seen levels of stardom for their creative dance inventions that encapsulated the nation and inspired other users to reenact and post about it.
Exploring the NBA's New Mid-Season Tournament
In major U.S. team sports leagues, the idea of winning a championship trophy is viewed as the one and only true demonstration of victory for a team. No game is bigger than the Superbowl, and no series of games is bigger than the World Series, NBA finals, or Stanley Cup. Sport fans wait the entire 6 month season to find out which team will win it all and go down in the history books.
The Guy On the Chiefs
In the realm of pop music, there is one name that is on everyone's lips - Taylor Swift. The global sensation has risen to unprecedented heights, solidifying her status as a pop icon whose influence extends beyond the boundaries of the music industry as she continues to make headlines in the booming world of Sunday Night Football.
Women’s Sports: The Rise of Media Coverage
Women’s sports viewership has been experiencing a significant boom in the past year. This surge not only signifies strides toward gender equality in sports but also highlights the undeniable talent and dedication of female athletes in both collegiate and professional spheres. The boom in viewership has been caused by a few key factors, which ultimately have led to more amplification of women’s sports.
How NIL is Reshaping the Game of College Athletics
Just a year after the COVID-19 pandemic turned the face of college athletics upside down, athletes of all sports missed a quarter of their eligibility, an inkling of hope started to waver throughout the community. Early in the 2021 season, the once “talk” of allowing athletes to profit off their Name, Image, and Likeness (NIL) started gaining traction. Plaintiff Alston, including multiple current and former Division I student-athletes, challenged the NCAA in a class action lawsuit concerning the strict and unfair regulations limiting any compensation NCAA student-athletes could receive in exchange for their participation. After months of debate, the case ultimately landed in the hands of the U.S. Supreme Court justices, who, in a unanimous 9-0 vote for Alston, would forever change the landscape of college athletics. Since the ruling in July 2021, it’s safe to say that there has been a revolutionary shift in the world of collegiate sports.
Faux OOH: The New “Reality” of Fashion Marketing
Wait, Is This S#!% Real??? POV: you’re lying in bed scrolling through TikTok after a long day of classes, and you see cars shaped as Jacquemus Le Bambino handbags rolling through the streets of Paris (see Figure 1). You immediately open Safari and google “Jacquemus cars real?” To your slight disappointment, you find that it’s not real –it’s computer generated imagery. It seems that you have found yourself in the era of everything-is-not-what-it-seems marketing.
Beyond the Runway: Jacquemus's CGI Stunt Sparks Global Fashion Frenzy
Computer-generated imagery (CGI) has recently been implemented in many different brand’s marketing strategies in an attempt to create talk from the public and to draw mass recognition to labels. With constantly evolving technology, brands have begun to get very creative in terms of how they market their products to consumers.
Unraveling the Hype Behind Fashion's Dive into the Metaverse
CGI, AI, and VR have become concepts that are now integrated into our understanding of the world on a daily basis. A few years ago, companies raced to use these tools to better perform their business functions in their operations, strategy, and marketing plans. Specifically, marketing and advertising agencies have hired new analysts to focus on CGI and AI integration to optimize their services.