Ask ChatGPT
Cover Art by Eman Azrak
Microsoft recently announced a $10 billion investment in OpenAI, a leading artificial intelligence research company. This move is notable not just for the size of the investment, but also for the timing of the announcement, as it came just a week after Microsoft announced plans to lay off 10,000 employees. The investment in OpenAI is an indication of the growing importance of AI in the technology industry, and raises questions about the future of the workforce in an increasingly automated world.
You want to know the craziest part? ChatGPT—OpenAI’s crown jewel—wrote the entire introduction paragraph.
A free tool for anyone to use, ChatGPT is a large language model developed by OpenAI. Most importantly, it is a proof of concept for AI’s increasing capabilities. It is trained to respond to a wide range of text-based prompts with human-like intelligence and accuracy. The primary function of ChatGPT is to generate natural-sounding responses to questions and prompts in a variety of formats, such as text and voice. It is designed to be highly adaptable and can be used in a wide range of applications, from customer service and chatbots to content creation and language translation. Their main selling point is that unlike other automated response chat boxes, it can think and come up with intelligent responses unlike anything the world has ever seen.
I prompted ChatGPT to write me an opinion paragraph about Microsoft’s investment into OpenAI and the subsequent layoffs that occurred and it spat out the paragraph you read at the beginning.
I personally have used ChatGPT for a wide variety of uses from asking them to write code to solve a work problem for me, provide feedback for my resume, help me write cover letters during job searches, and even to tell me a joke! The most powerful feature of ChatGPT is its ability to know what you’re saying. Being able to comprehend complex statements and generate a response that addresses all parts of your statement is extremely powerful.
The implications of ChatGPT are potent and extend far beyond its current capabilities. Microsoft is planning on integrating ChatGPT as a virtual assistant in their workflow program Microsoft Azure. There are already integrations with Google to enhance the users’ searching experience via a thorough understanding of what users are looking for. But what else could benefit from the rise of a hyper-intelligent chat bot?
Companies that provide B2C services such as internet providers, basic utilities, and clothing stores would vastly benefit from being able to integrate an intelligent chat bot that could actually understand your queries would greatly benefit the level of customer service these companies would be able to provide. Further use cases as AI becomes smarter and smarter could extend to having AI write bug-free code for software developers or companies, or even having AI do once thought of as traditionally human only roles: write, copy-edit, teach, etc.. The possibilities of this program are endless.
How will it affect marketing in the future? Marketing, a field that is amplified by the creativity of those in the industry, does follow a few schemas: frameworks such as the 5 C’s (competition, consumer, company, climate, collaborators) and the 4 P’s (product, price, place, promotion). Such frameworks guide how marketers strategize the promotion of products. Stable frameworks today can be answered by ChatGPT greatly aiding marketers in their ability to make a good strategy, but what happens when, not if, AI advances?
