the disruption
read the breaking news in the marketing world, from NFTs to Taylor Swift. visit the briefcase to file your questions and we’ll answer them.
Dupe Culture, e.l.f., and the end of luxury beauty?
Collegiate Sports: The Changing Collegiate Sports Marketing Atmosphere
The New York Times Holiday Gift Guide 2022: A College Student’s Directory
FAME, FASHION, AND BRANDING: THE RISE OF A SOCIAL MEDIA-CREATED FASHION
Green Marketing: The What, Why, and How
Make Way for the Scandi Invasion
Digital Disruption: Reinventing the Cosmetics Industry?
A Match Made in Heaven
Twitter Blue: A Product Analysis
Perfect Your Copywriting: Wow Your Audience in 3 Disciplines
Your Apple Watch and You: How Your Personal Activity Tracker Could Influence Healthcare
What Makes a Partnership Work?
Measuring the success of the most unique brand partnerships of all time
What Do The Simpsons, Advertising Technology, and Behavioral Psychology All Have in Common?
Digital advertising is everywhere, but do we realize how much it is controlling our everyday behavior?
Fit to Influence?
The good, the bad, and the ugly of fitness community on social platforms and how we can work to make these spaces healthier and more inclusive
Fenty Beauty: Case Study
Rihanna is innovating in the cosmetics industry through her line, Fenty Beauty, to make space for inclusivity though marketing and product development, areas in which the cosmetics industry has been lacking for years.
Not Your Sister’s Closet
How the Sharing and Secondhand Economy is Taking Over on the Apparel Industry
Framework Makes the Dream Work
Using Nostalgia to Market the Future
A recap of the trends that dominated the 2022 Super Bowl ads.
Netflix Nostalgia: Reboot?
Sweatsuits for Social Impact
How a Luxury Loungewear Brand Tackles Mental Health Awareness