5 Marketing Trend Predictions for 2022

Marketing trends are constantly evolving as companies and brands compete to be the best and to take advantage of the latest technologies. Shifts in the marketplace and in society cause dynamic trends to connect with the target customers.

Here are the top 5 marketing trends that I believe will be most important in 2022:

1. Increase in Long Term Influencer-Brand Relationships 

In 2022, we are likely to see an increase in long-term influencer-brand relationships. Influencers are taking on many brand ambassador roles and shifting towards “always-on programming”, instead of one-time deals. Brands will have the opportunity to build more authentic connections with their audiences through longer-running programs that leverage influencer expertise and credibility over time. 

2. Increase in Digital Marketing 

While the communications industry has prioritized digital first in recent years, 2022 will primarily be about “doing digital right”— leveraging digital tools to supplement integrated communications initiatives when and where it makes sense.

3. Interactive Content 

Buyers are becoming more independent in their journey. So, as marketers, we need to take this into consideration and make content more user friendly. Businesses might have to put more time and effort into helping prospects find what they are looking for; by engaging with consumers, the rise of interactive content is sure to manifest in 2022.

4. Resume In-Person Marketing 

There is a universal desire to “get back on the road” and meet with consumers face-to-face as we normally would, putting the pandemic behind us once and for all.

5. Relevance and Reach

For brands to stand out in 2022, they must be purposeful when communicating to the consumer and create a message that shares the values that are true to your brand, reflecting customer’s needs. One company that is currently getting this right is Sephora. Sephora offers a virtual makeup artists app to show how specific products will look on a consumer's face, which allows the consumer to become familiar with the product before purchasing it. This allows you to be familiar with the product before you buy it.